By Rob Wright, March 1 2022
Like many professions facing staff shortages, financial aid offices in higher education institutions across the country are struggling with high turnover rates.
The problem of critical staff shortages began before the global pandemic, but it has been exacerbated by the many pressures associated with COVID-19. Some financial aid offices have turned to third-party financial aid staffing, which offer as little or as much support as needed. For example, some provide limited services to complement office staff or can provide full contract services to help handle financial aid tasks.
Here are five reasons financial aid offices face high turnover and difficulty recruiting in a fiercely competitive job market.
Financial aid offices face unique challenges created by employment policies at higher education institutions and limits on compensation for new hires. Most institutions require certain background and skills for job applicants and use a structured pay scale that limits what recruits can be paid. Other industries have adopted more flexibility in hiring practices to resolve their retention and recruiting problems.
Remote learning and work impacted a key appeal that attracted many people to work in financial aid offices. Financial aid employees often start their careers as work-study students or financial aid counselors. The appeal to many was the in-office culture of camaraderie and a shared passion for helping students. Shifts to remote work meant staff worked from home and had fewer direct interactions with colleagues and students.
Some financial aid workers moved on to other opportunities that paid better, including jobs within their own higher education institution. Workers found they could avoid the complicated classification system within their financial aid office and receive a needed pay increase by accepting a different job with the same employer in a different department.
Although the number of job openings continues to increase in financial aid offices, there are fewer applicants seeking them. Financial aid directors have cited a depleted applicant pool as one of the biggest challenges they face. To handle a similar problem that has emerged, other industries are rethinking their job postings, including expanding eligibility requirements and offering specialized training for candidates who may not have the needed background.
As the job market became more competitive in the wake of the pandemic, job seekers no longer gave as much attention to openings in locations that are more remote or rural. This has created difficulty in
recruiting talent because applicants are not as willing to move now as they previously were to start their career. Some recruiters also note that applicants will consider the high cost of living in some metropolitan areas. With the combination of limited pay and more expensive locations, some financial aid offices find it difficult to recruit candidates.
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